Client Acquisition System I:Getting Seen
Marketing, social media & website strategy—built to increase visibility and get you seen.
This course is your step-by-step playbook for attracting your ideal clients, creating engaging content, and turning followers into loyal customers.
- Define your brand and audience (niche, USP, brand identity) so the right people choose you
- Map the client journey using proven models like Before–During–After
- Build a high-converting website with SEO + lead capture that turns visits into inquiries
- Create a social media strategy that works (platform selection, content pillars, posting cadence)
- Deep-dive into platforms like Instagram, Facebook, and YouTube so you know what to do next
- Launch email lead magnets and nurture sequences rooted in permission marketing principles
- Track the right KPIs and finish with a clear 90-day marketing blueprint
Course Curriculum
10 chapters. Every chapter includes a core lesson plus tools, assignments, and KPIs you can apply immediately.
Chapter 1: Defining Your Brand and Target AudienceIncludes: 4 resourcesBrandNichePositioning
- Defining Your Brand and Target AudienceLESSON
- Ideal Client Persona WorksheetPDF
- Personal Brand Statement TemplatePDF
- Brand Identity ChecklistPDF
Chapter 2: Developing Your Marketing Plan & Customer JourneyIncludes: 7 resourcesStrategyMessagingCustomer Journey
- Marketing Plan & Customer Journey FundamentalsLESSON
- Marketing Plan & Customer Journey Knowledge CheckQUIZ
- 1-Page Marketing Plan TemplatePDF
- Customer Journey Map TemplatePDF
- Marketing Message MatrixPDF
- Map a Customer ScenarioPDF
- Inbound vs. Outbound Balance ReviewPDF
See the full curriculumHide full curriculum
Chapter 3: Building an Effective Website for Your Training BusinessIncludes: 6 resourcesWebsiteSEOConversion
- Building a High-Converting Fitness WebsiteLESSON
- Website Planning ChecklistPDF
- Homepage Content WorksheetPDF
- Website Quality Assurance ChecklistPDF
- Website Audit / Outline WorksheetPDF
- Homepage Headline & CTA Writing ExercisePDF
Chapter 4: Social Media Strategy & Content PlanningIncludes: 8 resourcesSocialContentConsistency
- Social Media Strategy & Content PlanningLESSON
- Social Media Strategy & Content Planning Knowledge CheckQUIZ
- Social Platform Prioritization WorksheetPDF
- Content Ideas Brainstorm SheetPDF
- Social Profile Optimization ChecklistPDF
- Define Your Content Pillars (Guided Exercise)PDF
- One-Week Content PlanPDF
- Cross-Platform Content Repurposing ExercisePDF
Chapter 5: Platform Deep Dive — Maximizing Instagram, Facebook, YouTube, and MoreIncludes: 7 resourcesPlatformsGrowthBest Practices
- Platform-Specific Growth StrategiesLESSON
- YouTube Video Planning TemplatePDF
- Platform-Specific Post ChecklistPDF
- Sample Weekly Content Strategy (Instagram, Facebook & YouTube)PDF
- Instagram Deep-Dive AssignmentPDF
- Facebook Community Engagement AssignmentPDF
- Platform Metrics Evaluation AssignmentPDF
Chapter 6: Email Marketing & Lead Magnets — Nurturing Prospects into ClientsIncludes: 7 resourcesEmailLead MagnetsPermission Marketing
- Email Marketing & Lead Nurture SystemsLESSON
- Lead Magnet Planning WorksheetPDF
- 5-Day Email Nurture Sequence TemplatePDF
- Send a Broadcast Email (Test Newsletter)PDF
- Grow Your List: Ongoing ChallengePDF
- Email Marketing & Lead Magnets Knowledge CheckQUIZ
- Email List Growth TrackerSHEET
Chapter 7: Content Marketing & Authority BuildingIncludes: 7 resourcesAuthoritySEOContent Marketing
- Authority Building Through ContentLESSON
- Content Idea JournalPDF
- Blog Post Template & Quality ChecklistPDF
- Content Writing Assignment (Pick One)PDF
- Content Marketing & Authority Building Knowledge CheckQUIZ
- SEO Keyword Planner SheetSHEET
- Collaboration Outreach TrackerSHEET
Chapter 8: Client Engagement, Retention & Referral StrategiesIncludes: 7 resourcesRetentionReferralsSocial Proof
- Engagement, Retention & Referral SystemsLESSON
- Customer Journey Enhancement WorksheetPDF
- Client Experience Audit ChecklistPDF
- Testimonial Request Email TemplateTEXT
- Retention Metrics CalculatorSHEET
- Client Engagement & Referral Strategies Knowledge CheckQUIZ
- Testimonial Collection TrackerSHEET
Chapter 9: Measuring Success — Analytics, Feedback & Continuous ImprovementIncludes: 5 resourcesKPIsAnalyticsOptimization
- Measuring What Actually MattersLESSON
- Analytics Review WorksheetPDF
- A/B Test PlannerPDF
- Update Your Plan Based on DataPDF
- Experiment LogSHEET
Chapter 10: Putting It All Together — Integrated Strategy & Next StepsIncludes: 3 resourcesBlueprintExecution90-Day Plan
- Your Integrated Marketing SystemLESSON
- Marketing Strategy SummaryPDF
- Weekly Marketing Schedule TemplateSHEET
$199
Full curriculum access, worksheets and checklists, self-paced learning, plus lifetime access with ongoing updates as the course evolves.
- Full curriculum access
- Worksheets + templates + checklists
- Self-paced
- Lifetime access + ongoing updates
Great Coaching + Zero Visibility = Zero Clients.
Why Visibility Beats Perfection (Every Time)
You can build the best coaching service in the world—and still fail. Not because your product isn’t good, but because no one ever sees it. Skill alone doesn’t create opportunity. Visibility does.
Marketing isn’t about posting more. It’s not about aesthetics. It’s about getting eyeballs and building a system that turns attention into clients:
- Eyes → visits
- Visits → conversations
- Conversations → clients
- Clients → income
This course exists to help you stop relying on luck, referrals alone, or hope—and instead build systems that consistently put your coaching in front of the right people, at the right time, with a clear path to becoming clients.
What makes it different
- Before–During–After framework
- 1-page marketing plan
- KPIs that keep you accountable
- Content pillars + schedules
- Platform prioritization
- Lead capture basics
- Worksheets + assignments
- Email nurture sequences
- 90-day blueprint
Instructor
Lena Park
- Has helped trainers and nutrition coaches launch and optimize 1,000+ websites, landing pages, and funnels
- Specializes in clear messaging that improves conversions without aggressive or spammy tactics
- Systems taught have increased inbound leads while reducing daily posting and content overwhelm
- Known for building clean, high-trust websites that turn visitors into qualified prospects
Who it’s for
The bottom line: you’ll move from scattered “random acts of marketing” to a clear, repeatable system that works.
FAQ
Is this for brand-new trainers and nutrition coaches?
Yes. You’ll learn how to choose your niche, define your offer, build a basic website, and create a simple plan to start getting clients.
What makes this different from random marketing tips online?
It’s a structured system designed for fitness pros: brand + niche, customer journey, website conversion, social + email strategy, and tracking—so you leave with an integrated plan, not scattered tactics.
Does it cover websites and SEO?
Yes. You’ll learn how to plan a high-converting website, write stronger headlines/CTAs, and use basic SEO + lead capture so visitors turn into inquiries.
Which social platforms does it cover?
You’ll learn how to choose the right platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn) and build content pillars + schedules that fit your business.
Does it include email marketing and lead magnets?
Yes. You’ll build lead magnets and nurture sequences grounded in permission marketing—so you can convert interest into clients without feeling “salesy.”
Do I get templates and worksheets?
Yes. Each chapter includes implementation tools like worksheets, checklists, templates, assignments, and KPI trackers so you can execute as you learn.
Will I finish with a complete marketing plan?
Yes. You’ll leave with a customized plan and a 90-day blueprint you can execute immediately.
Do I need a big following for this to work?
No. The course focuses on visibility + conversion systems—so you can get results without relying on luck, aesthetics, or a huge audience.
How long does it take to complete?
It’s self-paced. The course is structured as a 4-week, 10-chapter path, but you can move through it on your schedule.
Do I get lifetime access?
Yes—lifetime access is included, plus ongoing updates as we improve and expand the content.