Client Acquisition System II:Getting Clients
The master course on sales for trainers and nutrition coaches—sales & in-person conversation systems built to turn interest into paying clients.
Most trainers and nutrition coaches love helping people—but when it comes to sales, they freeze. This course gives you frameworks, scripts, and practice tools to make selling feel natural, not forced.
- Confidently start conversations that lead to clients
- Present your services without being “pushy”
- Close more deals while building long-term trust
- Handle objections without stress (price, time, commitment)
- Turn in-person interactions into consistent sign-ups
Course Curriculum
16 chapters. Every chapter includes a core lesson plus scripts, drills, and tools you can apply immediately.
Chapter 1: Adopting the Top Sales MindsetIncludes: 6 resourcesMindsetConfidence
- Adopting the Top Sales MindsetLESSON
- Mindset Reset WorksheetPDF
- Limiting Beliefs Journal PromptPDF
- Top 10 Sales Mindset TipsPDF
- Confidence Anchor ExercisePDF
- Rejection ResilienceQUIZ
Chapter 2: Knowing Your Product — Crafting Your Value PropositionIncludes: 5 resourcesValueMessaging
- Crafting a Clear Value PropositionLESSON
- Features vs. Benefits Conversion WorksheetPDF
- Value Proposition BuilderPDF
- Credibility Portfolio ChecklistPDF
- The Obvious ChoiceQUIZ
See the full curriculumHide full curriculum
Chapter 3: Psychology of Fitness & Nutrition — Principles Every Coach Must KnowIncludes: 4 resourcesPsychologyConsults
- Psychology of Fitness & Nutrition SalesLESSON
- Roleplay Drill: Uncover Emotional DriversPDF
- The First 5 Minutes Script FrameworkTEXT
- Client StorytellingQUIZ
Chapter 4: Setting the Stage Before the SaleIncludes: 4 resourcesSetupConsultations
- Pre-Selling Before You Ever PitchLESSON
- Pre-Suasion Planning TemplatePDF
- Environmental Checklist for In-Person ConsultationsPDF
- Visual Proof PowerQUIZ
Chapter 5: Prospecting & Lead Generation StrategiesIncludes: 6 resourcesProspectingLeads
- Prospecting & Lead GenerationLESSON
- Daily Prospecting TrackerSHEET
- Gym Floor Icebreakers & ScriptsTEXT
- Referral Scripts & TrackerPDF
- Lead Magnet TemplatesPDF
- In-Person vs. Online LeadsQUIZ
Chapter 6: Building Rapport & First ImpressionsIncludes: 8 resourcesRapportTrust
- Rapport & First ImpressionsLESSON
- First Impression ChecklistPDF
- Gym Floor Introduction ScriptTEXT
- Active Listening Cheat SheetPDF
- Rapport-Building Questions BankTEXT
- Trust Accelerator ChecklistPDF
- Personal Elevator Pitch TemplatePDF
- Listening Style AssessmentQUIZ
Chapter 7: Identifying Needs & Pain Points — The Art of the ConsultationIncludes: 5 resourcesDiscoveryConsultation
- Discovery & Consultation MasteryLESSON
- SPIN Questions Cheat SheetPDF
- Client Intake FormFORM
- Consultation Notes TemplatePDF
- Objection AnticipationQUIZ
Chapter 8: Presenting Your Solution — Pitching Yourself EffectivelyIncludes: 6 resourcesPitchPresentation
- Presenting Your Solution with ConfidenceLESSON
- Personal Training Proposal TemplatePDF
- Feature-to-Benefit Mapping InstructionalPDF
- Confidence Practice ScriptTEXT
- Consultation Flow TemplatePDF
- Objection ReadinessQUIZ
Chapter 9: Crafting Irresistible Offers & Package PricingIncludes: 5 resourcesOffersPricing
- Offers & Package Pricing PsychologyLESSON
- Scarcity Messaging Cheat SheetPDF
- Offer Summary TemplatePDF
- Offer Creation Worksheet (Value Equation)PDF
- Pricing ConfidenceQUIZ
Chapter 10: Exactly What to Say — Power Phrases for PersuasionIncludes: 5 resourcesLanguageScripts
- Language That ConvertsLESSON
- Power PhrasesTEXT
- Objection Handling Scripts (Magic Words)TEXT
- Conversation Role-Play GuidePDF
- Soft vs. Hard Close StyleQUIZ
Chapter 11: Overcoming Objections with ConfidenceIncludes: 7 resourcesObjectionsConfidence
- Objection Handling FrameworksLESSON
- Objection Roleplay DrillsPDF
- Most Common Objections Cheat SheetPDF
- Empathy & Reframing Script BankTEXT
- Objection Handling FlowchartTEXT
- Objection JournalPDF
- Value vs. DiscountQUIZ
Chapter 12: Addressing Price & Negotiation BasicsIncludes: 5 resourcesPriceNegotiation
- Pricing Conversations & NegotiationLESSON
- Pricing Conversation Scripts & RoleplaysTEXT
- Negotiation Trade-Offs ChecklistPDF
- Value Stack Reminder Card ExercisePDF
- Client Budget AlignmentQUIZ
Chapter 13: Closing the Sale — Sealing the CommitmentIncludes: 7 resourcesCloseCommitment
- Closing with Confidence & IntegrityLESSON
- Closing ChecklistPDF
- Coaching AgreementPDF
- Closing ScriptsTEXT
- Yes-Momentum Questions ListTEXT
- Welcome Email TemplateTEXT
- Buyer’s Remorse PreventionQUIZ
Chapter 14: Following Up on Leads & Inactive ClientsIncludes: 5 resourcesFollow-upSystems
- Follow-Up That Converts Without PressureLESSON
- Follow-Up Message TemplatesTEXT
- Follow-Up Content CalendarSHEET
- Follow-Up Tracker SheetSHEET
- Personal AccountabilityQUIZ
Chapter 15: Delivering an Exceptional Service (Retention & Referrals)Includes: 8 resourcesRetentionReferrals
- Retention, Referrals & Long-Term RevenueLESSON
- Referral PlaybookPDF
- Client Appreciation & Event CalendarSHEET
- Re-Sign Conversation PlannerPDF
- Client Progress Tracker TemplateSHEET
- Referral Gift Voucher TemplatePDF
- Referral Tracking LogSHEET
- Retention & Referral Profit PotentialQUIZ
Chapter 16: Putting It All Together — Your Sales SystemIncludes: 5 resourcesSystemsImplementation
- Your Complete Sales SystemLESSON
- KPI Dashboard TemplateSHEET
- Personal Sales Playbook TemplatePDF
- Sales System ChecklistPDF
- Personal Action PlannerPDF
$199
Full curriculum access, scripts and practice tools, self-paced learning, plus lifetime access with ongoing updates as the course evolves.
- Full curriculum access
- Scripts + drills + templates
- Self-paced
- Lifetime access + ongoing updates
Great Coaching Doesn’t Matter If You Can’t Close.
Most trainers and nutrition coaches hate sales because it feels awkward. This course gives you the exact frameworks, scripts, and practice drills to confidently guide prospects from “just looking” to signing up—while staying genuine and relationship-based.
What makes it different
- Roleplay drills
- Scenario templates
- Consultation blueprint
- Conversation checklists
- Objection scripts
- Closing language
Instructor
Marcus Hale
- Over 12,000 hours spent coaching trainers through real sales conversations, consults, and floor interactions
- Has helped 1,000+ trainers confidently raise prices, improve close rates, and eliminate awkward sales scripts
- Specializes in ethical, relationship-based selling that increases monthly revenue without burnout
- Known for helping trainers turn conversations into long-term clients, improving retention and lifetime value
Who it’s for
If you’ve ever thought “I know I can help people, I just don’t know how to get them to say yes,” this course is built for you.
FAQ
Is this course only for in-person sales?
It’s built for in-person conversations (gym floor, consults), but the frameworks and objection handling apply to online calls too.
Does this include scripts?
Yes. You’ll get objection-handling scripts, gym-floor icebreakers, closing language, and follow-up templates.
Will this help if I feel awkward or “pushy” selling?
Yes. The course focuses on ethical, relationship-based selling so conversations feel natural and professional.
What will I learn to do by the end?
Start better conversations, run a structured consultation, handle objections confidently, and close clients without pressure.
Does it cover price objections and negotiation?
Yes—there are dedicated chapters for objections, price conversations, and negotiation basics.
Does it include practice tools?
Yes. There are roleplay drills, worksheets, checklists, and scenario-based exercises so you can build confidence before real consults.
How long does it take to complete?
It’s self-paced. Most coaches complete it in a couple weeks if they’re reasonably focused.
Do I get lifetime access?
Yes—lifetime access is included, plus ongoing updates as we improve and expand the content.
Is this for trainers and nutrition coaches?
Yes. Every scenario is designed for real fitness and nutrition sales situations.
Will this help with retention and referrals?
Yes. Later chapters cover follow-up, retention, referrals, and building a complete sales system.